A STep by step Approach
Meta Ads Strategy
Our Meta Ads Strategy is a streamlined, efficient process designed to maximize conversions and minimize ad spend.
How It Works
Meta creates demand. Google closes. We engineer high-intent campaigns segmented, structured, and optimized for scale, so your products show up, stand out, and convert consistently.
Full Funnel Setup
From cold prospecting to hot retargeting, we cover every stage of the buyer’s journey.
Creative Strategy & Testing
Weekly ad refreshes using UGC, reviews, lifestyle shots, and hooks designed to stop the scroll.
Offer Positioning
Aligning your best products with irresistible messaging (bundles, fan favorites, urgency triggers).
Pixel + Conversion Tracking
Clean data so every dollar spent can be traced back to revenue.
Scaling Systems
Vertical and horizontal scaling strategies to keep winners compounding without burning out.
Real Reporting
No vanity metrics. You’ll see what matters: spend, revenue, ROAS, and growth rate.
Step by Step
Our Process
We cover every aspect of Meta Ads to make sure you reach every possible customer.
1
Define Foundations
Pixel & Conversions: Ensure Meta Pixel + CAPI are firing correctly (purchase, lead, add to cart, etc.).
Creative Bank: Gather multiple ad types (UGC, product showcases, reviews, lifestyle).
Offer Hierarchy: Decide on what drives attention (e.g., best sellers, bundles, low risk entry offers).
1
Define Foundations
Pixel & Conversions: Ensure Meta Pixel + CAPI are firing correctly (purchase, lead, add to cart, etc.).
Creative Bank: Gather multiple ad types (UGC, product showcases, reviews, lifestyle).
Offer Hierarchy: Decide on what drives attention (e.g., best sellers, bundles, low risk entry offers).
1
Define Foundations
Pixel & Conversions: Ensure Meta Pixel + CAPI are firing correctly (purchase, lead, add to cart, etc.).
Creative Bank: Gather multiple ad types (UGC, product showcases, reviews, lifestyle).
Offer Hierarchy: Decide on what drives attention (e.g., best sellers, bundles, low risk entry offers).
2
Prospecting (Cold Audiences)
Broad Advantage+ Campaigns: Rely on Meta’s algo, no narrow interests.
Lookalike Testing: Seeded from high value events (purchasers, top 10% LTV).
Standard Shopping campaigns for visibility + Performance Max for scalable reach.
Outcome:
Find new buyers efficiently.
2
Prospecting (Cold Audiences)
Broad Advantage+ Campaigns: Rely on Meta’s algo, no narrow interests.
Lookalike Testing: Seeded from high value events (purchasers, top 10% LTV).
Standard Shopping campaigns for visibility + Performance Max for scalable reach.
Outcome:
Find new buyers efficiently.
2
Prospecting (Cold Audiences)
Broad Advantage+ Campaigns: Rely on Meta’s algo, no narrow interests.
Lookalike Testing: Seeded from high value events (purchasers, top 10% LTV).
Standard Shopping campaigns for visibility + Performance Max for scalable reach.
Outcome:
Find new buyers efficiently.
3
Middle Funnel (Warm Audiences)
Retarget site visitors (7–30 days).
Retarget social engagers (video views, IG/FB engagers).
Retarget add to carts / initiate checkouts
Outcome:
Nurture & educate non buyers who engaged.
3
Middle Funnel (Warm Audiences)
Retarget site visitors (7–30 days).
Retarget social engagers (video views, IG/FB engagers).
Retarget add to carts / initiate checkouts
Outcome:
Nurture & educate non buyers who engaged.
3
Middle Funnel (Warm Audiences)
Retarget site visitors (7–30 days).
Retarget social engagers (video views, IG/FB engagers).
Retarget add to carts / initiate checkouts
Outcome:
Nurture & educate non buyers who engaged.
4
Retargeting (Hot Audiences)
Retarget past buyers (forever)
Use urgency (low stock, limited drops, deadlines).
Use social proof (reviews, “fan favorite” messaging).
Small budgets but high ROAS
Outcome:
Close the sale (again).
4
Retargeting (Hot Audiences)
Retarget past buyers (forever)
Use urgency (low stock, limited drops, deadlines).
Use social proof (reviews, “fan favorite” messaging).
Small budgets but high ROAS
Outcome:
Close the sale (again).
4
Retargeting (Hot Audiences)
Retarget past buyers (forever)
Use urgency (low stock, limited drops, deadlines).
Use social proof (reviews, “fan favorite” messaging).
Small budgets but high ROAS
Outcome:
Close the sale (again).
5
Scaling & Optimization
Weekly Creative Testing: Swap in fresh creatives to avoid fatigue.
Horizontal Scaling Levers: Add new angles (UGC, humor, education).
Vertical Scaling Levers: Gradually scale winning campaigns by 20–30% increments.
5
Scaling & Optimization
Weekly Creative Testing: Swap in fresh creatives to avoid fatigue.
Horizontal Scaling Levers: Add new angles (UGC, humor, education).
Vertical Scaling Levers: Gradually scale winning campaigns by 20–30% increments.
5
Scaling & Optimization
Weekly Creative Testing: Swap in fresh creatives to avoid fatigue.
Horizontal Scaling Levers: Add new angles (UGC, humor, education).
Vertical Scaling Levers: Gradually scale winning campaigns by 20–30% increments.
6
Measurement & Optimization
Focus on ROAS + MER (blended across Meta + Google) not just ad set level.
Kill losers fast (CPMs high, CTR low, no adds to cart).
Push winners into evergreen campaigns / iterate / A/B against
Live Look: 24/7 access to your to-the-minute ads data.
Weekly reporting: Spend, revenue, ROAS, top performing creative.
6
Measurement & Optimization
Focus on ROAS + MER (blended across Meta + Google) not just ad set level.
Kill losers fast (CPMs high, CTR low, no adds to cart).
Push winners into evergreen campaigns / iterate / A/B against
Live Look: 24/7 access to your to-the-minute ads data.
Weekly reporting: Spend, revenue, ROAS, top performing creative.
6
Measurement & Optimization
Focus on ROAS + MER (blended across Meta + Google) not just ad set level.
Kill losers fast (CPMs high, CTR low, no adds to cart).
Push winners into evergreen campaigns / iterate / A/B against
Live Look: 24/7 access to your to-the-minute ads data.
Weekly reporting: Spend, revenue, ROAS, top performing creative.
7
Amplification & Ecosystem
Use best performing Meta ads as creative fuel for Google Display/YouTube. As well as scale broadly on Meta on its own.
Sync reviews/testimonials into email + SMS flows.
Use Meta to feed the top of funnel, then let owned channels (email, SMS, loyalty) extend LTV.
7
Amplification & Ecosystem
Use best performing Meta ads as creative fuel for Google Display/YouTube. As well as scale broadly on Meta on its own.
Sync reviews/testimonials into email + SMS flows.
Use Meta to feed the top of funnel, then let owned channels (email, SMS, loyalty) extend LTV.
7
Amplification & Ecosystem
Use best performing Meta ads as creative fuel for Google Display/YouTube. As well as scale broadly on Meta on its own.
Sync reviews/testimonials into email + SMS flows.
Use Meta to feed the top of funnel, then let owned channels (email, SMS, loyalty) extend LTV.
What to Expect DURING Your Free ACCOUNT AUDIT
A free account audit to help you scale, not a sales pitch.
On your free account audit, we’ll walk through your offer, numbers, and ad account setup to pinpoint exactly what’s holding you back.
Free offer analysis
No pressure
Clear plan forward
What to Expect DURING Your Free ACCOUNT AUDIT
A free account audit to help you scale, not a sales pitch.
On your free account audit, we’ll walk through your offer, numbers, and ad account setup to pinpoint exactly what’s holding you back.
Free offer analysis
No pressure
Clear plan forward
What to Expect on
Your Free Audit Call
A free account audit to help you scale, not a sales pitch.
On your free account audit, we’ll walk through your offer, numbers, and ad account setup to pinpoint exactly what’s holding you back.
Free offer analysis
No pressure
Clear plan forward