A STep by step Approach

Google Ads Strategy

Results-driven Google Ads, optimized for revenue growth.

How It Works

Meta creates demand. Google closes. We engineer high-intent campaigns segmented, structured, and optimized for scale, so your products show up, stand out, and convert consistently.

Search & Shopping Segmentation

Separate branded vs. non-branded campaigns so you’re not paying for your own name.

Feed Optimization

Top-tier product titles, descriptions, and images to maximize visibility and conversions.

Merchant Center Excellence

Compliance, promotions, and shipping clarity to achieve “Exceptional” status.

Funnel Campaigns Across Google

TOF/MOF/BOF coverage through Search, Shopping, Display, and YouTube.

Creative & Angle Testing

Duplicate feeds to push different hooks (“Gift for Her,” “Luxury,” “Everyday Essential”).

Real Reporting

No black-box guessing. You’ll see spend, revenue, ROAS, and product-level insights.

Step by Step

Our Process

We cover every aspect of Google Ads to make sure you reach every possible customer.

1

Foundation & Feed Mastery

Merchant Center audit + fix: compliance, attributes, promotions, shipping/returns clarity.

Optimize product titles, descriptions, GTINs, and images for max visibility.

Duplicate feeds with angle-based attributes (e.g., “sustainable jewelry,” “holiday gifts”).

1

Foundation & Feed Mastery

Merchant Center audit + fix: compliance, attributes, promotions, shipping/returns clarity.

Optimize product titles, descriptions, GTINs, and images for max visibility.

Duplicate feeds with angle-based attributes (e.g., “sustainable jewelry,” “holiday gifts”).

1

Foundation & Feed Mastery

Merchant Center audit + fix: compliance, attributes, promotions, shipping/returns clarity.

Optimize product titles, descriptions, GTINs, and images for max visibility.

Duplicate feeds with angle-based attributes (e.g., “sustainable jewelry,” “holiday gifts”).

2

Search & Shopping Segmentation

Split branded vs. non-branded campaigns (protect brand terms while aggressively scaling new buyers).

Negative keyword sculpting to eliminate waste.

Standard Shopping campaigns for visibility + Performance Max for scalable reach.

2

Search & Shopping Segmentation

Split branded vs. non-branded campaigns (protect brand terms while aggressively scaling new buyers).

Negative keyword sculpting to eliminate waste.

Standard Shopping campaigns for visibility + Performance Max for scalable reach.

2

Search & Shopping Segmentation

Split branded vs. non-branded campaigns (protect brand terms while aggressively scaling new buyers).

Negative keyword sculpting to eliminate waste.

Standard Shopping campaigns for visibility + Performance Max for scalable reach.

3

Funnel Design

TOF (Top of Funnel): YouTube ads + Discovery to drive awareness, lifestyle storytelling, and education.

MOF (Middle of Funnel): Retarget product viewers, site visitors, and video engagers with comparison/solution ads.

BOF (Bottom of Funnel): Dynamic Remarketing, urgency offers, and branded search to close sales.

3

Funnel Design

TOF (Top of Funnel): YouTube ads + Discovery to drive awareness, lifestyle storytelling, and education.

MOF (Middle of Funnel): Retarget product viewers, site visitors, and video engagers with comparison/solution ads.

BOF (Bottom of Funnel): Dynamic Remarketing, urgency offers, and branded search to close sales.

3

Funnel Design

TOF (Top of Funnel): YouTube ads + Discovery to drive awareness, lifestyle storytelling, and education.

MOF (Middle of Funnel): Retarget product viewers, site visitors, and video engagers with comparison/solution ads.

BOF (Bottom of Funnel): Dynamic Remarketing, urgency offers, and branded search to close sales.

4

Audience Targeting & Expansion

Custom intent segments (competitor searches, high-intent queries).

Affinity and in-market audiences aligned with proven Meta winners.

Geo/device bid adjustments to double down on profitability pockets.

4

Audience Targeting & Expansion

Custom intent segments (competitor searches, high-intent queries).

Affinity and in-market audiences aligned with proven Meta winners.

Geo/device bid adjustments to double down on profitability pockets.

4

Audience Targeting & Expansion

Custom intent segments (competitor searches, high-intent queries).

Affinity and in-market audiences aligned with proven Meta winners.

Geo/device bid adjustments to double down on profitability pockets.

5

Scaling & Optimization

Conversion value rules: weight higher-margin products/customers heavier.

Weekly creative cycles for YouTube (bumper, 15s, 30s variants).

Continuous A/B testing across ad copy, extensions, and landing pages.

5

Scaling & Optimization

Conversion value rules: weight higher-margin products/customers heavier.

Weekly creative cycles for YouTube (bumper, 15s, 30s variants).

Continuous A/B testing across ad copy, extensions, and landing pages.

5

Scaling & Optimization

Conversion value rules: weight higher-margin products/customers heavier.

Weekly creative cycles for YouTube (bumper, 15s, 30s variants).

Continuous A/B testing across ad copy, extensions, and landing pages.

6

Feedback Loops & Reporting

Import offline conversions (LTV, CRM data) to teach Google who your best customers are.

Blended reporting with Meta + Google for true MER visibility.

Weekly dashboards: spend, revenue, ROAS, best/worst performing keywords + products.

6

Feedback Loops & Reporting

Import offline conversions (LTV, CRM data) to teach Google who your best customers are.

Blended reporting with Meta + Google for true MER visibility.

Weekly dashboards: spend, revenue, ROAS, best/worst performing keywords + products.

6

Feedback Loops & Reporting

Import offline conversions (LTV, CRM data) to teach Google who your best customers are.

Blended reporting with Meta + Google for true MER visibility.

Weekly dashboards: spend, revenue, ROAS, best/worst performing keywords + products.

Why It Works

Most agencies “set and forget” Google campaigns, relying only on Performance Max and praying it works. We combine tight campaign control with algorithm-driven scale.

Traffic Optimization

We filter branded vs. non-branded traffic for clarity.

Feed Prioritization

We perfect feeds so your products show up first.

Campaign Layering

We layer TOF/MOF/BOF campaigns across all platforms to catch every buyer.

Optimization Looping

We feed data back to Google so it constantly optimizes toward your most profitable customers.

The Outcome

When you partner with WebShop Wealthy for Google Ads, you get more than clicks. You get:

Merchant Center

Merchant Center feeds that dominate search results.

Search Campaigns

Search campaigns that capture buyers ready to spend.

Full Funnels

YouTube + Display systems that flood the funnel with new demand.

Clear Reporting

Clear reporting so you see the dollars, not just the data.

What to Expect DURING Your Free ACCOUNT AUDIT

A free account audit to help you scale, not a sales pitch.

On your free account audit, we’ll walk through your offer, numbers, and ad account setup to pinpoint exactly what’s holding you back.

Free offer analysis

No pressure

Clear plan forward

What to Expect DURING Your Free ACCOUNT AUDIT

A free account audit to help you scale, not a sales pitch.

On your free account audit, we’ll walk through your offer, numbers, and ad account setup to pinpoint exactly what’s holding you back.

Free offer analysis

No pressure

Clear plan forward

What to Expect on

Your Free Audit Call

A free account audit to help you scale, not a sales pitch.

On your free account audit, we’ll walk through your offer, numbers, and ad account setup to pinpoint exactly what’s holding you back.

Free offer analysis

No pressure

Clear plan forward